This T-shirt design was commissioned by creative agency Vibe Addict for No Presets. The brief stated that "Set and Setting" (a positive mindset and a good setting before the use of hallucinogenic substances) had to be incorporated in the design, and while I had a lot of artistic freedom, it had to avoid evoking "goofball recreational use of drugs" or old-fashioned psychedelism. The tone would have to convey the idea of a responsible and modern approach to psychedelism - looking for safe experiences focusing on the spiritual, the mind and consciousness.

          As the clients liked designs that were very graphic and sitting well on the T-shirt thanks to the use of negative space, I went for clear shapes cutting through the T-shirt canvas. I went for glitches later as we agreed on making something more abstract.
           I wanted to put something mystical aiming at a better understanding of the hidden ways in which reality operates: the vectors are a visual play on the metaphor of "connecting the dots", hence the kind of neuronal information network sprouting from the ears and temple, then reaching to the mind and above, and the patterns made of concentric circles, curves and dots, that can depict solar systems, atoms, or the trajectory of particles in a cyclotron.
          The subtlety of the smoke, aside from suggesting smoking something rather entheogenic, is traditionally viewed as a bridge between the physical and spiritual world, as the use of incense in religious rituals suggests.
          The stars, quite obviously, symbolise a cosmic experience and, in the eyes, the search for a bigger picture, looking at the universe and reality from a more comprehensive perspective - a spirirtual aspect that is also evoked by the third eye.
          To better implement the idea of the hidden laws of the universe, I wanted to use sacred geometry, so the lines which served for the composition were a mix of traditional halves, thirds and fourths, and golden rectangles (rectangles using the golden ratio that you can find everywhere in nature).
 
(early version, glitch-less and with a handmade lettering)
This handmade font did not make it to the final design, the client preferring a more futuristic look, for which André Sousa's Urbe fitted nicely.

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